We believe that optimal learning occurs when students are engaged and see personal relevance to the content. Computer simulation technology allows for experience-based learning that enhances understanding of complex subject matters.
“Tell me, I forget. Show me, I remember. Involve me, I understand.”
“Instructional simulations have the potential to engage students in "deep learning" that empowers understanding as opposed to "surface learning" that requires only memorization.”
“When students become engaged within simulations based upon real world situations, they become immersed in practical examples of abstract theoretical constructs…. this form of teaching improves both knowledge retention and long-term student learning.”
Unlike other programs, students learn about personal finance by simulating their dream life and learning the financial implications of such life.
Students choose their dream college, profession, lifestyle and investment portfolios and learn how these life choices impact their financial wellness.
Personal finance literacy is obtained in a highly personalized context, optimizing learning and understanding.
"Nearly two-thirds of Americans can't pass a basic test of financial literacy”
"Financial literacy is a base requirement like spelling or reading"
"Consumer debt in the U.S. has reached its peak in 2017 at $12.725 trillion"
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Founder & CEO
Ana brings her Columbia University B.A., Wharton M.B.A. and 3 years of PhD-level research expertise in cognitive processing and learning to the company. She has over 20 years of strategic marketing experience and an unwavering passion to make every student in America (and beyond) financially literate!
Pedro brings his finance expertise to operate the company and design all of the Personal Finance Wellness programs, curriculum and tools. He has over 30 years of corporate finance experience and 10 years of finance teaching experience at the undergraduate, graduate and executive levels.
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